I enjoyed doing an interview with Zac about search engine optimization (SEO) back in 2007. Not only did Zac ask great questions, but he has provided countless people with helpful, solid advice over the years. So when Zac asked me to write a forward for his book about SEO, I was happy to say yes.
I think learning about SEO can be good for anyone who works with the web. Not only designers and programmers, but also CEOs and regular users can benefit from knowing more about how search engines rank pages, and why some pages rank more highly than others. SEO can be done in a good way that keeps users’ needs in mind and create useful websites in alignment with search engine quality guidelines. So SEO can be a powerful tool that not only helps a website rank higher but also makes a website easier to use.
Some people think that SEO only means spam or deceptive techniques, and that’s not true. SEO can include designing a website or web page to be clear and easy for people and computers to discover new pages by following links. Attention to SEO can suggest phrases that people will type when looking for your products or pages, which you can then include on the page in a natural way. Learning SEO includes learning the lesson that people want to read high-quality information and that they appreciate useful services or resources. Students of SEO also learn ways to promote their site in a number of ways that can raise awareness and result in more links to a web page.
It turns out that the Chinese web is different from the English web or the German web. Different countries have different link structures, not to mention different keyword areas that are more or less popular. Countries also have different mixes between standalone domain names vs. content that appears on forums or bulletin boards. For that reason, it’s helpful to have an SEO book that is written specifically for the Chinese market. I’m glad that Zac has written that book.
Matt Cutts： 《SEO实战密码》序
2024-07-04 | 浏览: 24
注：《SEO实战密码》书还没上架，正在印刷。11月21号北京讲座之前肯定能出来，当当、卓越等什么上架可能稍晚，他们进货什么的比较慢，大公司嘛。书出来会在博客通知。谢谢关注。谢谢Matt Cutts帮我写序以及一直以来对SEO社群的支持。
《SEO实战密码》序— Matt Cutts, Google反垃圾组负责人
早在2007年我愉快地与Zac做过一次关于搜索引擎优化（SEO）的访谈。Zac不仅问了很好的问题，他也在这些年来为无数人提供了有益、扎实的建议。所以当Zac请我为他的SEO书写序时，我很高兴地说Yes。
我认为学习SEO对任何从事网上工作的人都是好事。不仅设计师和程序员，CEO和普通用户如果更多了解搜索引擎怎样排名、为什么有的网页比其它的排名更高，都能受益良多。
SEO能以很合理的方式进行，既照顾到用户需求，又创造出有用的、符合搜索引擎质量指南的网站。SEO是个强有力的工具，既帮助网站排名提高，也使网站容易使用。
有的人认为SEO只意味着发垃圾和欺骗性的手段，这是不正确的。SEO可以包括为用户设计一个清晰易用的网站，电脑也可以通过跟踪链接发现新的页面。关注SEO可以发现用户寻找产品或网页时输入的关键词，然后你可以在页面上自然融入这些词。学习SEO使你了解人们需要高质量的信息，并且喜欢有用的服务和资源。学SEO的人也能学习到提高认知度并且为网页带来更多链接的各种网站推广方法。
事实表明，中文网络与英文或德文网络不同。不同国家的网站有不同链接结构，更不要说不同的流行关键词。不同国家也有不同的独立域名和出现在论坛或电子公告板的内容组合。因此，有一本专门为中国市场写的SEO书是很有帮助的。很高兴Zac写了这样一本书。
I enjoyed doing an interview with Zac about search engine optimization (SEO) back in 2007. Not only did Zac ask great questions, but he has provided countless people with helpful, solid advice over the years. So when Zac asked me to write a forward for his book about SEO, I was happy to say yes.
I think learning about SEO can be good for anyone who works with the web. Not only designers and programmers, but also CEOs and regular users can benefit from knowing more about how search engines rank pages, and why some pages rank more highly than others. SEO can be done in a good way that keeps users’ needs in mind and create useful websites in alignment with search engine quality guidelines. So SEO can be a powerful tool that not only helps a website rank higher but also makes a website easier to use.
Some people think that SEO only means spam or deceptive techniques, and that’s not true. SEO can include designing a website or web page to be clear and easy for people and computers to discover new pages by following links. Attention to SEO can suggest phrases that people will type when looking for your products or pages, which you can then include on the page in a natural way. Learning SEO includes learning the lesson that people want to read high-quality information and that they appreciate useful services or resources. Students of SEO also learn ways to promote their site in a number of ways that can raise awareness and result in more links to a web page.
It turns out that the Chinese web is different from the English web or the German web. Different countries have different link structures, not to mention different keyword areas that are more or less popular. Countries also have different mixes between standalone domain names vs. content that appears on forums or bulletin boards. For that reason, it’s helpful to have an SEO book that is written specifically for the Chinese market. I’m glad that Zac has written that book.
— Matt Cutts, head of webspam team for Google
Matt Cutts正式从Google辞职
全世界SEO人都热爱的Matt Cutts刚刚发了博客帖子，宣布已于2016年12月31号正式从Google辞职。在这之前，他已经休假长达2年半了。
淘宝可能需要与Matt Cutts谈谈
靠“诚信自查”肯定是不靠谱的，靠审查封号也是没前途的。
《SEO实战密码》第4版出版
《SEO实战密码》第三版出版已经是5年多前了。这几年SEO行业的变化算是比较大的，有许多内容需要更新了。在出版社和很多博客读者的催促下，去年底终于把第4版交稿了，现已上市。
《SEO实战密码》终于上架了
经过几番折腾，《SEO实战密码》终于开始在主要网站和书店上架了，读者可以在当当、卓越亚马逊、中国互动出版网购买。
网络营销实战密码电子版下载
网络营销实战密码已经第三次印刷。
《网络营销实战密码》全面售卖中
《网络营销实战密码》现在全面发售中，当当也终于有的卖了。下面是网络营销实战密码在各主要网站链接。
Keso：《网络营销实战密码》序
感谢Keso给我的《网络营销实战密码》写序 - 虽然我们未曾谋面。
《网络营销实战密码》推荐语
感谢下面各位见过面的及还没见过面的朋友给我的《网络营销实战密码》一书写推荐语。
怎样把网站从http转换成https
近两年的情况表明，网站启用https已是大势所趋。但由于懒，一直没有动作。在David Yin的激励下，终于在人际稀少的春节前夕把SEO每天一贴换到https了。
SEO实验证明搜索引擎的话不可全信
我们往往很信任搜索引擎内部人的说法，但事实证明他们的话也不可全信。